Red Sky Lets You Tune in to P&G Ad Summit

Red Sky Interactive, one of the sponsors of
Procter & Gamble’s Future of Advertising Stakeholders Summit on Aug. 20-21,
said it developed a Java-based tuner that will let users monitor the event
in real time.

This network-enabled stand-alone Java application sits on your desktop,
bringing you up-to-the-minute news about the summit conference, the firm stated.

The application, called Ad-Vantage Tuner, is part of Red Sky’s Flying Object product line. It can be downloaded here. Flying Objects are compact, custom-branded, network utilities that are designed to co-exist on the desktop with other applications, the company said.

The application also allows advertisers track who is using the tuner, how
many copies are being downloaded, how long users are spending with the
application, and other information.