Atlanta-based RelevantKnowledge
Inc. announced its charter group of customers, including Web advertisers,
advertising agencies, Internet companies, and analysts.
Advertisers include American Greetings, General Motors, IBM and
Knight-Ridder. Advertising agencies are Anderson & Lembke, Bressler Yauger,
Dawlin Smith White, DMB&B, Left Field, Modem Media, Organic Online and
agencies within the Interpublic Group of Companies Inc.
Web sites include AudioNet, The Gate, Infoseek, Intellicast, The Mining Co.,
Netscape, Starwave, United Media, The Weather Channel, WhoWhere, and
ZiffDavis. Analysts are Hambrecht & Quist, Jupiter, McKinsey, and Volpe
Brown.
“The stature of our initial clients, all leaders in their respective areas,
validates the strength of our methodology and the demand we saw for quality
data from a random, representative sample of U.S. Web users delivered in a
timely manner,” said Jeff Levy, chief executive officer of RelevantKnowledge.
Said Tim Cobb, president of RelevantKnowledge: “Because RelevantKnowledge
methodology is modeled after that of television ratings, it’s easier for our
customers to use.”
Customers pre-select Web sites that they would like to monitor. Demographics
are provided from multiple categories, including age, income, level of
education, location, origin of use and gender. Information on reach and
frequency of visits by unique online users is also provided.
RelevantKnowledge also issues monthly and quarterly syndicated reports that
rank top trafficked sites based on total visitation and demographic
composition.
