Internet discussion services provider RemarQ Communities Inc. launched a new
marketing program that will link advertisers with consumers and
direct its discussion group participants to product and service information.
Called Midstream Marketing, the program allows advertisers to purchase
callouts or keywords within specific discussion communities. Callouts will
appear as a familiar blue hyperlink at the bottom of a discussion thread,
while keywords will appear as a hyperlink within a discussion thread.
Charter advertisers include AboveNet and eBay.
“Midstream Marketing is the first initiative of its kind that lets
advertisers tap into vibrant, Internet discussions in such a targeted,
non-intrusive way,” said Bill Lee, CEO of RemarQ. “It also makes it easy for
consumers to either research or purchase products and services that have been
mentioned in the discussion groups they value.”
AboveNet, a provider of co-location
services, will appear within all Computer
and Internet categories. eBay, the online trading community, will
appear in a variety of categories. Spending was not disclosed.
“RemarQ is on to something innovative. AboveNet is intrigued at the prospect
of being able to subtly insert itself into discussion communities frequented
by people seeking co-location services,” said Van Jepson, vice president of
marketing for AboveNet.
Advertisers will be able to purchase keyword links relevant to virtually any
topic, from computers and autos to personal investing and travel. The company
will implement the Midstream Marketing program next month, when the latest
version of RemarQ is