Experian, a $1.6 billion database marketer,
is expected to announce its intent on Nov. 10 to acquire an equity interest in
Intellipost Corp., according to Advertising Age.
Intellipost is an Internet incentives company that markets BonusMail, an opt-
in product that rewards consumers for reading and responding to targeted e-
mail messages. The companies reportedly are also preparing to launch a
separate global alliance that will likely include opt-in e-mail list
management.
Experian, owned by Nottingham, U.K.-based Great Universal Stores, and
MotivationNet, another incentives company, merged last May.