Intellipost is an Internet incentives company that markets BonusMail, an opt-
in product that rewards consumers for reading and responding to targeted e-
mail messages. The companies reportedly are also preparing to launch a
separate global alliance that will likely include opt-in e-mail list
Experian, owned by Nottingham, U.K.-based Great Universal Stores, and
MotivationNet, another incentives company, merged last May.