People using a new search engine being developed by cable access provider
Road Runner and Rampt.com will turn up more than just
broadband content; they’ll also get rich media advertisements.
The two companies have partnered to create search capabilities for Road
Runner’s 730,000 subscribers, so they may find broadband-optimized audio,
video and multimedia content throughout the service and on the Web.
Along with this will come keyword advertising opportunities using
broadband-optimized media, as well as high-bandwidth directory-targeted
placements.
“We are delighted to make the benefits of Rampt’s leading broadband search
and directory applications available to our users and advertisers,” said
Todd Herrold, director, account development for Road Runner.
“Our subscribers will be able to leverage Road Runner’s high speeds to
experience the best broadband has to offer. The net result for advertisers
and merchandisers is enhanced branding and ROI by positioning their
products and services to the right users in the right context and in the
most highly engaging format.”