Enhanced Services Co. Inc. in Houston, which recently made a strategic
investment in ZULU-Tek, named Roger Mincheff as president.
Enhanced said the two companies are pursuing a joint business combination and
as president Mincheff will play an instrumental role in combining Enhanced and Zulu into a single enterprise to provide solutions for conducting business on the Internet.
The companies said they have developed a three-pronged strategy that blends
experience in online advertising sales, strength in technology and ability to
leverage both to create long-term, mutually beneficial partnerships.
ZULU-tek is the outfit that took over SOFTBANK Interactive Marketing and saw
much of the staff there head for the hills, including most of the top execs
and the entire European staff. In fact, former execs at SOFTBANK are suing its
parent company over the sale.
“The explosive growth in this industry, combined with the strength of our
business model and key corporate acquisitions firmly establishes us as a
leader in the interactive field,” said Mincheff in a statement. “What will
define us in the upcoming months is our ability to give our clients business
models and marketing solutions that work.”
Mincheff is a former executive vice president of Zentropy Interactive, a Web
content and online marketing company. Before that, he was online marketing
manager for Philips Media, a division of Philips Electronics. Previously, he
was the director of marketing for EarthSpirit.
With his prior experience in these fields, the company said, Mincheff has
played a key role in attracting new employees to upgrade Zulu’s management and
technical teams. As President, one of Mincheff’s priorities is to continue
aggressively hiring key personnel and seeking strategic acquisitions.