Sandbox.com Begins Agency Review

Online games site Sandbox.com, which bills itself as “the
Smarts and Entertainment Network,” reportedly has begun an agency review for
an estimated $15 million to $20 million advertising account.

The company is seeking an agency in New York or Washington with strong
branding experience, according to an Advertising Age report.

Plans call for print, online, radio and outdoor to break in the first quarter
of 2000.

Sandbox, which recently merged with Wall Street Sports, operates sports
fantasy and
stock-market simulation online games.

The company secured $14 million in
venture capital funding and is targeting a first-quarter initial public offering.

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