Buys Coupon Sites in $23 Million Deal

Online couponing site, whose
biggest investor is offline couponing powerhouse Valassis Communications,
Inc., this week agreed to acquire and in a deal valued
at $23 million.

The purchase agreement with the previous owner of the coupon sites,, includes a two-year
marketing alliance and the management of all of the sites by This marketing partnership calls for the companies to use
Valassis’ Sunday Free-Standing Inserts to drive traffic to
the site. They will also take advantage of advertising
partnerships that MyCoupons has forged with more than 6,000 Web sites.

“MyCoupons will anchor the network,” said Bruce Ettinger, chief
executive officer of “We expect that these marketing efforts will
create exponential growth for MyCoupons and will generate large numbers of
downloads of couponing software.” provides coupons to consumers and receives more than 15
million monthly page views. is a weekly e-mail
publication with 450,000 subscribers.

“, with the backing and leadership in couponing of Valassis, seemed
like the perfect fit to acquire these two highly valuable coupon-related
Web properties,” said Jason Wolfe, president and chief executive officer of

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