Selfcare.com Hires i-traffic for Internet Direct Marketing

SelfCare.com, an online marketer of health
products, has selected i-traffic of New York City to handle all
its Internet-based direct marketing.

i-traffic will be responsible for all online advertising, alliance management,
product demand generation and customer acquisition for selfcare.com. Billings
were not disclosed.

The SelfCare Catalog was founded in 1976 by Yale medical student Tom Ferguson
as a newsletter to educate readers about taking responsibility for their own
health care.

“As SelfCare positions itself to become the leading health and wellness e-
commerce site, we needed to have a leading online marketing firm with a proven
track record,” said Ken Stockman, SelfCare’s vice president of e-commerce. “i-
traffic is that firm, and this is an important time for us to move forward
with them as our agency.”

i-traffic’s responsibilities will include management of all online media
planning and buying for selfcare.com, creative services, test design,
stewardship, on-going data analysis and reporting.

“SelfCare is a seasoned and proven seller of high quality products for healthy
living,” said Ron Kovas, i-traffic’s chief operating officer. “We are excited
by their plans to aggressively move into interactive direct marketing of their
product line and very pleased that SelfCare has selected i-traffic as its
marketing partner.”

SelfCare.com markets skincare products like Potency C Serum anti-oxidants;
alternative therapies like magnetic jewelry for pain management; natural
cosmetics like mineral makeup with no perfumes or dyes; stress reduction
resources such as spa-at-home kits; and allergy products like anti-allergy
dust-mite barrier sheets and pillowcases and non-toxic, biodegradable
household cleaners.

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