Sequent Launches Online, Print Campaign

Beaverton, OR-based Sequent Computer Systems Inc. launched a
global advertising campaign including online and print ads in national
business and computer trade publications.

The roll-out includes a corporate Web page redesign and a new tagline to
reinforce Sequent’s data center leadership. The multi-million dollar ad
campaign was created by EURO RSCG/DSW Partners.

The ads will run primarily in the U.S., U.K. and France. According to Craig
Aramaki, DSW Partners account director, the campaign takes the theme and
tagline: “Can Your Data Center Do This?” to high level IT decision-makers and
corporate executives as they face major e-commerce infrastructure decisions.

The initial three ads are aimed at differentiating Sequent from its
competition with a focus on technology advances that are unique to Sequent,
backed by proven customer successes. Sequent’s new Web site will reflect the
new branding created by DSW Partners.

DSW Partners (we love what the cat had to say on the company’s homepage)
serves as a lead agency and West Coast presence for EURO RSCG Worldwide at
its offices in Salt Lake City and San Francisco.

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