San Francisco-based SF Interactive launched a new web
site for Triarc Beverage Corp., marketers of Snapple, Mistic, Stewart’s and
Royal Crown beverages.
The new site promotes RC Edge, a new
beverage in the “energy” drink category. RC Edge is a 20 oz., highly
caffeinated cola beverage with additional energy additives. Billings were not
“The RC Edge production team was given a lot of creative and strategic freedom to play
with the brand. The result is a fun, sharp-witted, ‘big bang for the buck’
type of Web site,” said Bruce Carlisle, president and CEO of SF Interactive.
The creative played off of the RC Edge current point of sale materials.
“Maximum power,” the theme of the advertising campaign, encourages people to
push themselves to their highest potential.
SF Interactive is a full-service digital marketing agency providing Internet
marketing strategy, advertising creative services, measurement systems, Web
site design and online direct response programs.