Digital marketing agency SF Interactive was named interactive
agency of record for
PeopleFirst.com, an online auto
financing service. Billings were not disclosed.
SF Interactive said it will provide strategic and creative leadership for
online advertising including branding, media planning and buying, Web site
design, banner advertising, and direct e-mail.
“We chose SF Interactive because of the broad array of strategic marketing
services they offer. The fact that they provide everything from account
planning and research to
online advertising was particularly attractive,” said Susan Timmerman,
director
of marketing for PeopleFirst.com.
SF Interactive’s current client list includes Discover Brokerage, VeriSign,
Symantec, CBS Marketwatch, Jamba Juice, Moonstone Mountain Equipment,
BabyCenter.com,
PlanetRx.com, HomeGain.com, RemarQ, BravoGifts.com, San Francisco Music Box,
3Com’s Palm Division and the Triarc Beverage Group (makers of Mistic, RC Cola
and Snapple).
Founded in 1995, PeopleFirst.com spent over 18 months building its customized
Internet lending delivery systems and has been offering auto loans via the
Internet since August 1997. The company presently offers auto loans in 39
states plus the District of Columbia with plans to expand to all 50 states.
