SFM Media LLC has been awarded the media
planning and buying accounts of mySimon Inc., which operates mySimon.com, and GT Interactive, marketer of the
digital games Duke Nukem and Doom.
Billings for the mySimon account are approximately $25 million. Billings for
GT Interactive were not disclosed.
MySimon.com is a consumer comparison shopping site. Bigelo & Partners is the
creative agency for mySimon. MySimon’s Web shopping service helps consumers
find the best values for anything sold on the Web. MySimon claims access to
more than 10 million products at more than 1,300 stores.
“We’re extremely pleased to be selected as a member of mySimon’s marketing
team, along with their outstanding creative agency,” said Bill Barrett,
director of client services at SFM.”
“SFM’s goal is to build awareness and
traffic on mySimon through innovative and effective use of the media.”
GT Interactive creative responsibilities remain at RDA International. SFM was
chosen to handle media after a review of several agencies by GT Interactive
executives. MediaVest formerly serviced GT Interactive.
SFM Media, owned by Media Planning Group (MPG), has annual media billings
exceeding $1.4 billion. Recent new accounts include Office Depot, Outback
Steakhouse, Haggar Clothing Co. and Comedy Central Network.