The Silver Company in
Seattle, WA was hired to provide interactive advertising sales
representation for Gay.com, an internet chat network operated
exclusively for the gay and lesbian community.
Gay.com features a network of chat houses that attract 1.3 million visitors
each month and offers solid branding opportunities for advertisers, as each
user spends nearly 40 minutes on the site per visit, Silver said.
The site offers moderated chat sessions, weekly events and trained monitors
and is a service of PrideCom Productions, which has nearly 800 affiliate
sites driving traffic to its chat network.
Silver said that a recent survey by Simmons Market Research Bureau of
nearly 1 million readers of gay media found that more than 93% of the
respondents
indicated they prefer to buy products or services advertised in the gay media.
Other agency clients include DealerNet,
TravelRes Direct, and Online Career Center.
In a separate announcement, Silver said it formed a strategic partnership
with San Francisco-based LikeMinds,
a one-to-one personalization and target marketing software developer
The partnership will assist The Silver Company’s interactive clients in
creating automated database marketing efforts. Financial terms were not
disclosed.
LikeMinds’ software features a patented real-time collaborative filtering
technology, precisely targeting every marketing dollar to improve response
rates and maximize profits.
