Santa Clara, CA-based Softlink Inc. signed with Anaheim, CA-based
Caudill & Associates Inc. to launch a national, direct response advertising
campaign for the company’s E-Mail VoiceLink software.
Softlink’s President, William Yuan, said the campaign will allow television
viewers nationwide to experience a full demonstration of E-mail Voicelink and
place product orders directly through a toll-free number. Spending on the
campaign was not disclosed.
“E-Mail VoiceLink is a powerful communication tool that is truly simple to
use, and the current availability of inexpensive multimedia computers and a
record increase in overall e-mail usage makes the timing of this VoiceLink
direct response campaign perfect”, said Bob Caudill, president of Caudill &
Associates, Inc.
VoiceLink retails for $19.95. Both one minute and two minute versions of the
commercial will be produced. Caudill & Associates is a full service
production, post-production, and media management firm specializing in direct
response advertising.