“Software-Embedded” Online Ad Network Launches

AdSpider Inc. in Orem, UT launched its AdSpider Network, calling it “the world’s
first software embedded online advertising network.”

The network, quietly beta testing for the past several
months, said it offer both large and small Internet advertisers “unprecedented
exposure, precise audience targeting and detailed tracking information never
before possible with conventional Web- based advertising.”

More than four hundred developers already are working to integrate the
company’s advertisement display technology into freely available and
discounted software products. The AdSpider Network is
comprised of a growing collection of free or discounted software
applications that have our exclusive AdSpider technology built into them.
The technology allows for highly targeted, unobtrusive advertisements
to be displayed within the application on a constant basis.
When the user clicks on the advertisement, their Web browser
is started and taken to the associated site.

“The popularity of the network among developers gives our advertisers access
to a larger, more diverse audience than any other medium, save television,”
said Robert Robb, AdSpider president & CEO. “Everyone that has a computer
uses software. By leveraging advertisements to subsidize the development of
quality mass market software, AdSpider is laying the foundation for a new era
in the software industry.”

The AdSpider Network introduced an array of marketing programs that are
designed to meet the needs of specific segments of the business community, the
Premier Partners Program, which allows for larger companies to use the network
and pay only for results produced.

AdSpider is a privately held company, initially founded in 1996 to develop
technological means to track and enhance the effectiveness of computer network
based advertising solutions.

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