New York City-based Solbright Inc.,
a developer of software
solutions that automate Internet marketing and advertising workflows, acquired
Internet Profiles Corp.’s (I/PRO) agency
sideline of products, collectively named Dispatch.
Dispatch is an online advertising management system that organizes,
administers and automates the online media buying and reporting process.
Financial details were not disclosed.
“Dispatch will provide a perfect complement to Solbright’s AdSuite products,
and the two systems will seamlessly integrate, providing a complete
infrastructure for buying and selling Internet advertising,” said Key Compton,
founder and CEO of Solbright.
“Dispatch was developed to improve the
efficiency of buying online advertising, while Solbright has been working to
improve the process for the sellers of Internet advertising. With the
acquisition of Dispatch, Solbright will provide a complete solution that will
become an open standard for executing online advertising and e-commerce
I/PRO launched Dispatch in January 1998. The Web-based product automates
Internet media planning and buying, including contact tracking, insertion
order creation, creative trafficking, performance analysis and client
communications. All resulting data is held in a central database that allows
for analysis across multiple criteria.
“As I/PRO continues to focus on its core business of Internet measurement and
research, we found that the growing demands for the development of Dispatch
required dedicated attention,” said Bradley Rode, I/PRO’s president and CEO.
“Solbright’s commitment to improving the process of buying and selling Web
advertising ensures that Dispatch will exceed the expectations of the
industry. . .”
Dispatch comes to Solbright as a unit, with key I/PRO employees moving to
Solbright’s New York City offices.