Solbright Delivering Automated Ad Sales, Trafficking Solution

New York City-based software developer Solbright Inc. is rolling out
AdSuite, designed to automate advertising sales, trafficking and billing for
Internet media companies.


The company said AdSuite provides Web-based management of advertising
processes including the electronic exchange of proposals and contracts, ad
submissions, trafficking and invoicing.


The available component of AdSuite, AdTraffic Manager 1.0, automates the ad
submission process by matching insertion orders and providing error checking
and approval, customer notification and adserver data entry.


In the works are two additional components, AdSales Manager which automates
ad sales and contract management, and AdBilling Manager, which addresses
billing and invoicing for online media companies.


Said Key Compton, founder and president of Solbright: “The growing number of
advertisements processed by online media companies has created a severe
bottleneck for ad sales, ad traffic and ad billing. We automated the manual
processes to reduce the labor-intensive workflows that are prone to human
error.”


Mark Peabody, a research analyst with The Aberdeen Group, said: “Advertisers
are being forced to manage hundreds of creatives across thousands of sites.
The current manual process of managing these accounts places a serious
revenue and resource drain on sites and must be rectified. The logical
answer to this problem is process and planning automation, and Solbright is
playing a prominent role in the development of this space.”


AdTraffic Manager 1.0 integrates with leading adserver software, including
NetGravity’s AdServer and Accipiter’s AdManager, and has open APIs which
support custom adserver configurations.


AdTraffic Manager is built to work on Windows NT and UNIX platforms and
accepts creative assets of all types and sizes, including HTML banners,
JavaScript and others.


The AdTraffic Manager, AdSales Manager and AdBilling Manager comprise
Solbright’s total AdSuite package for advertising automation. AdTraffic
Manager 1.0 will be made available in the second quarter through direct sales
and soon-to-be announced reseller arrangements.


Pricing will be based on a tiered structure designed to accommodate both
large and small media companies, Solbright said. AdSales Manager and Ad
Billing Manager, are expected to be commercially released during the third
and fourth quarters.

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