The SOE network offers integrated marketing and advertising opportunities
across a range of Sony’s entertainment-related Web sites. Spending specifics
were not disclosed.
Other new SOE network advertisers include Lego, Office of National Drug
Control Policy (ONDCP), Princeton Review, Salomon Smith Barney, 3Com, U.S.
Army, U.S. Navy, Universal Pictures, U.S. Satellite Broadcasting, America
Online/CompuServe, CDNow, iVillage, Netscape, The Globe.com and Rolling Stone
The buys range from customized and integrated content sponsorships to
interstitials and banner ads.
The SOE network gives advertisers the ability to reach diverse demographics
across a number of Sony’s entertainment sites. For example, the Office of
National Drug Control Policy is spreading its anti-drug message to teens on
Dawson’s Desktop, a “Dawson’s Creek”-inspired site; iVillage is reaching
women playing Wheel of Fortune Online; and Ford is targeting the college
market through its involvement with College JEOPARDY! Online.