Spree.com in Referral Deal With HotBot Shopping Directory

Spree.com launched a promotion
with Wired Digital’s HotBot Shopping Directory that it said may well send an
estimated 6 million visitors to the Internet retailer’s site.

Under the agreement, Spree.com becomes the top movie, consumer electronics and
long distance phone service marketer on the shopping directory. Spree.com will also
become the leading promoter of free, unlimited-sized Web sites on the HotBot search site, and Wired Digital’s Web
development resource sites, Webmonkey and Web 101.

In addition, Spree.com is developing a free gift reminder service for HotBot
Shopping Directory users which is slated to launch this week. Financial
arrangements were not disclosed.

“Spree.com’s superstores will provide our users with a wide range of quality
products at deep discounts, and a great reminder service, so I don’t forget my
wedding anniversary,” said Rick Boyce, Wired Digital’s senior vice president
of advertising sales and commerce.

Anyone can get Spree.com’s free Web site with unlimited space with just one
click, from Web 101 and WebMonkey, the company said, where Web hobbyists and professionals can
learn the latest Web development and marketing tips and tricks. As Spree
Independent Partners (S-I-Ps), users can earn commissions on every purchase
they make and lifetime commissions on every purchase made by their visitor to
their sites.

Spree Independent Partners receive free marketing promotions and banners and
complementary product lines including movies, music, books, flowers, gifts and
coffee, secure transactions and search engine services. Spree.com said it runs
the store, and the S-I-Ps own it.

“No other retailer or affiliate program offers its visitors and members a free Web
site with unlimited space and no other program offers the variety of product
lines,” said Lance Roncalli, Spree.com’s vice president of business development.

Spree.com is a Web marketplace with stores selling books, music, movies, and
flowers; and specialty shops featuring brand-name electronics, gifts, and
coffee and tea. Through an exclusive partnership with the PGA Tour, Spree.com
also offers golf apparel and merchandise.

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