Internet postage company Stamps.com named Wieden & Kennedy as its
advertising agency of record.
The agency — known for its work with Nike, Microsoft,
ESPN and Coca-Cola — will be responsible for driving the creative strategy
and development of Stamps.com’s brand through an integrated national
advertising campaign scheduled to launch this summer. Billings were not
disclosed.
“It is essential that we communicate to small businesses and home users our
dedication to bringing them a postage solution that is convenient, cost
effective and easy to use,” said John Payne, president and CEO of Stamps.com.
“We believe that Wieden & Kennedy is the ideal partner for creatively
conveying this message to our customers.”
The initial campaign will be a comprehensive effort likely to include
television, radio, print, outdoor and online advertising.
Stamps.com has developed an Internet-based e-commerce
system that enables users to print postage directly onto envelopes, labels
and business documents using an ordinary laser or inkjet printer. The company
is regulated by the U.S. Postal Service and is in the third and final phase
of beta market testing in California and the Washington, DC, area before
commercial release later this year.