Organic Online in San Francisco was selected
to handle interactive for the Starbucks chain of coffee shops.
Cimeron Dunlap of Organic told the Silicon Alley Reporter that the
site will be a “multi-channel retail extension” of the Starbucks chain, which
will feature the various aspects of the business: serveware, brewing
equipment, and, of course, the coffee itself.
Dunlap was quoted as saying that the site will deliver a “unique Starbucks
experience,” though the client is declining comment on the site until the
launch, scheduled for next fall.
Organic was chosen over nine or ten other unnamed bidders, principally due to its work on Nike.com and Harley-Davidson.com, according to Starbucks officials.