Excite@Home named Starcom as its agency of record to
handle media planning and investing.
The account will be serviced out of Starcom’s new San Francisco office.
Billings were not disclosed.
“The decision to open up an office in San Francisco underscores our level of
commitment to Excite@Home and the entire Bay Area,” said Bob Brennan,
Starcom’s chief operating officer.
“We see this as an opportunity to align
ourselves with one of the most recognized names in the Internet marketplace
as we help them grow their business.”
Starcom is the separate media specialist division of the Leo Burnett Company.
Clients have included Morgan Stanley Dean Witter, Canon, United Distillers &
Vintners and Budget Group, Toysrus.com, Launch.com, coolsavings.com,
Living.com and Art.com, among others.