StarMedia Network, a pan-regional
online
operation serving Latin America, opened a Miami advertising sales office.
The Miami office will add to the company’s roster of Latin American offices
and operating companies in Brazil, Mexico, Argentina, Colombia and Chile, and
its New York City design, technology and administrative office.
The office, headed by Claudia Badia, will be responsible for supporting the
company’s multinational clients with operating units in the Miami area as well
as other companies interested in distributing information, products and
services online to Latin America.
“StarMedia’s presence in Miami will support the growing number of companies
based in the area who are building and expanding their businesses in Latin
America,” said CEO Fernando Espuelas. “Their desire to reach the top 20
percent of
households throughout Latin America or on a selective multi-market basis is
strong, but their options are very limited. StarMedia’s pan-regional platform
is the only, completely targeted way for them to reach this demographic.”