Campbell, CA-based Talk City said it is launching a new
advertising campaign that draws attention “to the powerful market momentum and
category leadership” Talk City has experienced since launching its home page
program two months ago.
Entitled the “Good Numbers” campaign, the ads focus on the quantitative
milestones Talk City is passing in creating the kind of environment online
marketers are looking for, the company said.
“Talk City’s ‘Good Numbers’ campaign powerfully illustrates how Talk City is
delivering the goods to online advertisers: great market footprint, tremendous
user loyalty, and time online that’s closer to TV-like viewing patterns than
many popular Web sites. This campaign will substantially increase Talk City’s
profile among online media buyers,” said Mark Burchill, senior vice president
of Business Development and Marketing at 24/7 Media, Talk City’s banner ad sales
representative.
The ads will tout Talk City’s quarter-million new members since the free home
page program began in March and its 30-minute average session time of Talk
City’s one million+ core users as well as Top Ten ranking in time spent on the
site/per month, as measured by Mediametrix.
The ads are running in print industry trade publications such as Advertising Age and Ad Week, online industry sites, and in online newsletters. The
campaign was created by LMN Design in San Francisco. Spending was not
disclosed.
The lead product of LiveWorld Productions Inc., Talk City is a
community site, offering an integrated collection of free home pages, live
events and moderated conversation.
