The contract will enable InsurNet to market GE’s long-term care insurance
products, such as home health care and nursing home care, exclusively to banks
and their customers, via the CitX Internet-based insurance management and e-
commerce system called Intrapay IEC.
“The market for long-term care is growing rapidly, due for the most part, to
the aging baby-boomer generation, and GE Capital provides one of the best
policies,” said Bob Rose, insurance projects director for CitX. “Long-term
care products are a great complement to the various retirement and investment
products currently offered by banks to their customers. We believe that banks
will find creative ways to bundle our long-term insurance products and
Internet services, with their financial products, creating enhanced value
while increasing customer retention.”
The new long-term care products will be made available to participating banks
and their customers, as part of an insurance marketing and management program
jointly developed by CitX and InsurNet. Banks that participate in the program
can generate new revenue streams without the need to hire insurance agents or
make changes to their existing computer software, the companies said.
CitX provides the computers, Internet access, and the Intrapay IEC system. In
addition, CitX can provide banks with Internet banking services, Internet
access, and Web sites that the bank may sell to its customers.
company, Priority One ECC of Akron, PA, will provide its Bill Collect service to collect the insurance premiums directly from the customer’s bank account or credit card, on the date due, via the Intrapay IEC system.