GTMI, LLC, parent-company for TargitMail.com, and Intline.com, this week
announced an agreement that would provide fully compatible streaming
audio/video capabilities to direct e-mail advertisers using the
TargitMail.com ad delivery system.
TargitMail.com will be the exclusive e-mail ad delivery
partner of Intline.com.
“We will be able to deliver a streaming media presentation to literally
anyone in our opt-in database and be assured that there will be no
compatibility problems. We’ve all been waiting for individual desktop
technology to catch up to the vast presentation potential offered by the Web.
We don’t have to wait any longer,” said Walt Rines, GTMI president and CEO.
Intline.com’s application works with TargitMail.com’s existing database of
over 7 million opt-in recipients.
“Our system determines the
bandwidth and configuration of the subscriber system and sends the
appropriately formatted message automatically and in real time,” said Rines. “This
application even adds to our reporting capabilities, allowing us to detect if
a particular message has been opened — a real benefit to marketers.”
TargitMail.com allows marketers to conduct detailed demographic and
psychographic queries to deliver highly targeted direct e-mail marketing
campaigns. All recipients are verified 100 percent opt-in, eliminating complaints
about unsolicited messages. In addition to e-mail delivery, TargitMail.com,
in conjunction with Intline.com, provides full production services for
streaming ads.