Destination site TheBigHub.com said it plans a $5.3
million media blitz to be launched in early fall.
The national advertising campaign, which is being coordinated by RNF Media,
will include more than 800 television spots, plus network radio and newspaper
placements.
“The purpose of this media blitz is to get the word out on TheBigHub.com, and
to create a brand awareness that gets consumers to remember that
TheBigHub.com is the ultimate destination for commerce, content, community
and entertainment,” said Doug Martinez, TheBigHub.com’s chief operating
officer and executive vice president.
TheBigHub.com is the gateway to a network of branded, affiliate sites
designed to leverage its iSleuth search engine. Just this week the
company launched comparative shopping site TheBigCompare.com, and other sites
are planned.
Upcoming network affiliates include TheBigPets.com, TheBigTravel.com,
TheBigRx.com, TheBigToys.com, TheBigBiz.com, TheBigAuction.com and
TheBigTown.com. The company said it also plans to add more than 500 new
specialty search engines.