New York City-based THINK New Ideas
was named global marketing and communications company of record for Network
Associates Inc., formerly McAfee Associates.
The agreement extends THINK’s integrated marketing and communications
solutions for Network Associates internationally, incorporating THINK’s
ongoing TV, print, Internet, packaging, collateral and brand identity work
for the company, products, and services.
The company said current media billings, estimated at $15 million, are
expected to increase significantly. THINK has handled Network Associates’
domestic print and television advertising duties for the past seven months
and was recently named the company’s interactive agency of record.
THINK launched a new brand campaign for the company called “Who’s Watching
Your Network?” during the Super Bowl and debuted a new Web site, www.nai.com.
Based in Santa Clara, CA, Network Associates is a supplier of enterprise
network security and management solutions, including McAfee Total Virus
Defense, PGP Total Network Security, Sniffer Total Network Visibility, and
Total ServiceDesk.
