DoubleClick Inc. said that Thomson
Financial Interactive has joined the DoubleClick Business Network as a Select
client.
DoubleClick’s Select Network represents premium Web sites in exclusive
advertising and sponsorship sales relationships.
“Thomson Financial Interactive offers advertisers an opportunity to get their
message in front of hundreds of thousands of experienced Internet users each
month who make at least one trade per week,” said Jeffrey Silverman,
publisher of DoubleClick Business.
“The addition of Thomson Financial
Interactive to our Business Network further extends our reach and allows
media buyers and advertisers the ability to buy ad inventory and sponsorships
on a wide range of financial sites.”
Thomson Financial Interactive integrates Thomson Financial data and other
information for individual investors through its two core web sites: Thomson Investors Network and Thomson Real Time Quotes.