Ticketmaster Online-CitySearch reportedly has named J. Brown/LMC Group as its
agency, handling strategic planning and creative responsibilities for an
account estimated at $5 million to $10 million.
Others participating in the review included Peterson Milla Hooks, Wolf/Doyle,
Colby Effler & Partners, and Young & Rubicam, according to Adweek. Ground Zero was Ticketmaster’s (TMCS) previous agency
and did not participate in the review.
“Our announced agreement to acquire Microsoft’s Sidewalk City Guides has
given us a greater national presence instantly,” Crista Bailey, director of
advertising and promotions for the company was quoted as saying. “However,
since we are inherently a
local brand, we wanted an agency qualified for this dual mission.”
J. Brown/LMC Group is a unit of Grey Advertising.