Top 10 Ad Banners for the Week Starting May 10

NetRatings’ Online Observer report lists
the top 10 ad banners viewed for the week of May 10 as follows:

By Unique Audience

1. Yahoo! In Chinese
   
2. Yahoo! Seinfeld
   
3. Bid.com
   
4. Surplus Direct #1
   
5. Surplus Direct #2
   
6. Yahoo! Home Page
   
7. Yahoo! Parent Time
   
8. Catalog Link
   
9. Yahoo! Online #1
   
10. Yahoo! Online #2
    

The data cited is from NetRatings BannerTrack service, based on measurement of
Web activity among a representative panel of Web users age 18 and over. For
the week of May 10-17, the average Web user viewed 120 banners and clicked on
1.2 banners (for a 1% click rate).

The data in this weekly report is derived from the Online Observer Service
which is available to subscribers at netratings.com.

Statistics below represent average activity for a Web user:

• Average Page Views Per Week: 348
  
• Time Spent Per Week: 6: 02: 00
  
• Number of sessions: 10
  
• Pages visited per surfing session: 34
  
• Time spent during session: 36:12
  
• Duration of a page viewed: 01: 04
  
• Banners viewed: 120.20
  
• Banners clicked on: 1.21