NetRatings’ Online Observer report lists
the top 10 ad banners viewed for the week of May 10 as follows:
By Unique Audience
- Yahoo! In Chinese
- Yahoo! Seinfeld
- Bid.com
- Surplus Direct #1
- Surplus Direct #2
- Yahoo! Home Page
- Yahoo! Parent Time
- Catalog Link
- Yahoo! Online #1
- Yahoo! Online #2
The data cited is from NetRatings BannerTrack service, based on measurement of
Web activity among a representative panel of Web users age 18 and over. For
the week of May 10-17, the average Web user viewed 120 banners and clicked on
1.2 banners (for a 1% click rate).
The data in this weekly report is derived from the Online Observer Service
which is available to subscribers at netratings.com.
Statistics below represent average activity for a Web user:
- Average Page Views Per Week: 348
- Time Spent Per Week: 6: 02: 00
- Number of sessions: 10
- Pages visited per surfing session: 34
- Time spent during session: 36:12
- Duration of a page viewed: 01: 04
- Banners viewed: 120.20
- Banners clicked on: 1.21