Treeloot.com Has Most Clicked-On Banner for the Week

Nielsen//NetRatings, the
Internet measurement service from Nielsen Media Research and NetRatings Inc.,
said the most clicked upon banner ad for the week ending April 25 was Treeloot.com’s cash-prize game ad, which
had a 12.7 percent CTR and a reach of 1.7 percent.

For the first time, the personalized music site Spinner.com moved into the top 10
advertisers with a Yahoo-based ad campaign and a 9.7 percent reach; two of its
banners ranked in the Top Ten Banners in No. 5 and No. 6 positions, the
company said.

The most clicked on banner the week before was from NextCard which had a 7.8 percent
CTR and an audience reach of 1.5 percent.

Top advertisers, ranked by banner impressions, are based on data from
BannerTrack, Nielsen//NetRatings’ syndicated advertising research report.

An impression is counted each time an ad banner is fully loaded onto a user’s
screen. For the week ending April 25:

Top 10 ad banners viewed were:

*Ad banners that run predominantly on an advertiser’s own property are not
included in the count.