Nielsen//NetRatings, the
Internet measurement service from Nielsen Media Research and NetRatings Inc.,
said the most clicked upon banner ad for the week ending April 25 was Treeloot.com’s cash-prize game ad, which
had a 12.7 percent CTR and a reach of 1.7 percent.
For the first time, the personalized music site Spinner.com moved into the top 10
advertisers with a Yahoo-based ad campaign and a 9.7 percent reach; two of its
banners ranked in the Top Ten Banners in No. 5 and No. 6 positions, the
company said.
The most clicked on banner the week before was from NextCard which had a 7.8 percent
CTR and an audience reach of 1.5 percent.
Top advertisers, ranked by banner impressions, are based on data from
BannerTrack, Nielsen//NetRatings’ syndicated advertising research report.
An impression is counted each time an ad banner is fully loaded onto a user’s
screen. For the week ending April 25:
| Advertiser | Reach % |
|---|---|
| 1. Microsoft | 34.9% |
| 2. Amazon.com | 20.5 |
| 3. Thunderstone | 3.3 |
| 4. Barnes and Noble | 8.8 |
| 5. Discover Brokerage | 3.4 |
| 6. Waterhouse | 3.3 |
| 7. E*TRADE | 3.2 |
| 8. Spinner.com | 9.7 |
| 9. LinkExchange | 5.8 |
| 10. NECX | 7.1 |
Top 10 ad banners viewed were:
| Advertiser* | Reach % | Creative |
|---|---|---|
| 1. NECX | 7.1% | #1 PC Super Store Get It Now @ NECX |
| 2. Amazon | 7.0 | Click on Shopping. Then click on Music and Video |
| 3. Barnes and Noble | 6.1 | fast; hey look we just gave you more time to read |
| 4. AmeriDebt | 5.8 | Find: A Way Out Of Debt |
| 5. Spinner | 5.2 | Click Here Spinner |
| 6. Spinner | 5.1 | Click Here Spinner |
| 7. Ad Council | 4.1 | Expect The Best From A Girl And That’s What You’ll Get |
| 8. The Mining Company | 3.6 | Shareware; Time Remaining: 02:05 miningco.com |
| 9. Network Solutions | 3.5 | Register a Web address today! |
| 10. Bonzi Software | 3.5 | Speed Up Your Internet Connection |
*Ad banners that run predominantly on an advertiser’s own property are not
included in the count.