TRIP.com Names Barnhart/CMI and TBS Media as AOR

Denver-based travel site TRIP.com named Denver-based Barnhart/CMI Marketing, Advertising and
Public Relations
and New York City-based TBS Media Management as its new
agencies of record.

Barnhart/CMI has been selected to handle the multi-million dollar national
advertising and public relations business, and recently launched TRIP.com’s
new branding campaign. The agency is also leading TRIP.com’s strategic
advertising, creative, interactive and collateral development for the
company’s site re-design, and also coordinated last month’s national launch
of the new intelliTRIP product.

TBS Media Management will handle media buying, merchandising and promotion
to support TRIP.com’s multi-media campaign.

“We have put together a customized plan to continually surround key business
travelers with TRIP.com’s branding message via a broad-based, mobile and
guerrilla
out-of-home advertising program,” said Ed Weiner, senior vice president and
director of
media services. The media mix will include national cable television and
radio networks, local radio stations, and national business, computer,
Internet, and travel publications.

Billings were not disclosed for either agency.

“Barnhart’s ability to integrate online and off-line advertising with strong
public relations fit our needs perfectly. They are truly a prototype agency
of the future,” said Jim Gregory, vice president of Marketing for TRIP.com.
“With TBS, we take it to yet another level by maximizing their world-class
media power.

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