Launches $1 Million Cable TV Campaign

Philadelphia-based launched a $1 million series of
national commercials to air on CNBC and MSNBC promoting its upcoming online
banking platform.

“CNBC and MSNBC each provide a great medium for reaching Internet customers.
While the brokerage industry has relied upon national cable advertising for
some time, is the first to highlight online banking,” staid Ken
Tepper, president and CEO of

In addition, recently introduced a series of live 60-second spots
on the Howard Stern Show airing in New York, San Francisco, Philadelphia,
Boston, Washington and Miami. The spots feature “live reads” from shock jock
Howard Stern, and focus upon’s progressive approach to online

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