USADATA.com will unveil InterWatch Electronic 2.0 (IWE2), a Web portal
offering access to an extensive online advertising database, at the Web
Advertising ’99 Conference April 26-28 at the Marriot World Trade Center in
New York.
IWE2, a joint product of USADATA.com and InterMedia
Advertising Solutions (IAS), can, the companies said, help advertisers and publishers answer
questions, such as: How much did a potential client spend on the Web over the
past year? On what Web sites did a competing advertiser concentrate its
online advertising? What kind of advertisers (by product category) is a
particular Web site attracting?
As a Web Advertising ’99 conference co-sponsor, USADATA.com will demonstrate
IWE2, a key component of a new “Internet Information Portal,” throughout the
three-day Thunder Lizard Production conference. Other conference co-sponsors
include Advertising Age, ClickZ Network, Tenagra and ValueClick.
The Internet Information Portal
also includes Internet MarketTarget, a database focusing on the consumer
habits of Web users that combines data from Scarborough Research and
MediaMark Research Inc.
The InterWatch Electronic 2.0 database contains captures advertiser/site
information “for the vast majority of ad spending online, including activity
by 10,000 advertisers and 17,000 brands on over 300 leading ad revenue-
generating Web sites,” the companies said.
The InterWatch Electronic Web interface
provides its subscribers drill- down capabilities allowing users to
effortlessly pinpoint whatever detailed information they need. Competitors’
advertising activity, for example, can be tracked down to the individual
brand. Menu selections break out spending data by Web site, by advertiser or
product category, and by month.
Features new to the upgrade include rolling 12-month trending and ad flight
analysis tools, plus new report formats, such as the top 100 advertisers on a
Web site over the past month, quarter or year. Subscription pricing was not
disclosed.
“When it comes to analyzing online advertising, InterWatch Electronic 2.0 provides both an overview of
the entire market or product category, and detailed views of every
significant brand and Web site,” said Ric Murphy, CEO and founder of USADATA.com.
USADATA.com is a New York-based 1995 startup that offers Web-based marketing
information portals that let businesses access the databases of Scarborough
Research, MediaMark, Competitive Marketing Reporting, InfoUSA, and others.
Clients include Microsoft, the National Football League, ABC Television,
Sprint, Ford, PricewaterhouseCoopers, Cox Interactive, Foote Cone & Belding,
DoubleClick, Geocities and Disney.
