ValueClick Doubles Revenue Stream To Publishers

Cost-per-click ad network ValueClick
introduced a new pay-out structure that doubles the rates it pays to Web
publishers who host
ad banners for network advertisers.

Previously, ValueClick paid publishers on a sliding scale ranging from $0.06
to $0.12, based on the quantity of unique visitor clickthroughs per day from
ad banners they hosted. ValueClick’s new rate structure offers pay outs
starting at $0.12 per click-through and climbing to $0.16 or more for high
volume publishers.

ValueClick said it was able to double the revenue it pays to publishers
because of
the success of its performance-based cost-per-click model.

“ValueClick has always provided an online advertising solution that gives
publishers the
full benefit for all of their available banner space,” said Brian Coryat, founder and CEO of
ValueClick. “Our cost-per-click model
has gained tremendous results, and we’re pleased to be able to pass on
additional profits to our publishers.”

The ValueClick Network currently has more than 8,000 publishers. ValueClick
also simplified its rate structure by categorizing Web publishers into three
levels, allowing sites with heavier traffic to earn even more. The three
standard rate bases

  • Affiliate: $0.12 per clickthrough
  • Premium: $0.15 per clickthrough
  • AD/VANTAGE: $0.16 and up per clickthrough

ValueClick said it has sold-out its entire inventory every month since its
inception and now serves 5.5 million ad impressions per day.

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