ValueClick Launches Results-Based Ad Network In Japan

ValueClick U.S.A said it plans
to establish the Pacific Rim’s first “pay-per-visitor” Internet
advertising network ValueClick-Japan,
based in Tokyo, and will be spearheaded by Internet marketing company JPORT.


Santa Barbara, CA-based ValueClick U.S.A has arranged a localization and
distribution agreement with JPORT to launch and operate ValueClick Japan,
sharing in revenues. ValueClick-Japan has already retained a Japanese
advertising agency to represent the ValueClick network with its extensive
sales force. Financial specifics of the deal and ad agency billings were
not disclosed.


Modeled after the U.S.-based ValueClick Network launched last July, the
ValueClick-Japan Network will consist of a collection of quality Japanese
language Web sites.


“This exciting launch was the natural progression of ValueClick’s great
success here in the United States,” said Brian Coryat, president of
ValueClick. “This
partnership represents the first step in bringing our unique, results-based
advertising model to the rest of the globe.”


According to Jupiter Communications,
advertiser spending in Japan will reach over $200 million within the
next two years. By the year 2000, 19% of Japanese households will already
be online, representing a projected total of 7.1 million households.


ValueClick said it plans other launches outside of the United States and
already is considering partnership offers.


“Our goal for global expansion in 1998 includes launching ValueClick in
Germany, Europe and South America. This launch in Japan will set the framework
for the other international launches which will happen later this year,”
Coryat said.


ValueClick is a division of Web-Ignite Corp. Since its inception, it has grown
at a rate of over 70% per month, with an audience of over 130 million people
across a network of more than 6,000 Web sites.

News Around the Web