Cost-per-click ad network ValueClick Inc. filed a registration
statement with the Securities and Exchange Commission for an initial public
offering that could raise up to $57.6 million.
All shares will be offered by ValueClick. The network charges advertisers
only when a consumer clicks on a banner ad. Its principal clients include
direct marketing and electronic commerce companies.
The company said it plans to use the proceeds of the IPO to expand sales and
marketing efforts, improve its technology and possibly make acquisitions.
Volpe Brown Whelan & Company will act as the lead managing underwriter of the
offering. Other managing underwriters include William Blair & Company,
Prudential Securities and PrudentialSecurities.com.
The $57.5 million figure cited in the filing was a basis for calculating the
SEC registration fee, the company said. It has applied to list its shares on
Nasdaq under the symbol “VCLK.”
The company posted $5.4 million in revenue during the first six months of
1999 and $230,000 in net losses, according to the filing.