VAMCOM Interactive Media
was selected as the interactive agency of record for Panasonic Corporate
Enterprises Company, a division of Matsushita Electric Corporation of America
(MECA).
The appointment came after a competition in which several agencies were asked
to submit design solutions based on specific proposal guidelines. The
guidelines stressed creativity and loading speed. Billings were not disclosed.
“We wanted this kind of speed, simplicity and functionality to be the foundation
of our Web site,” said Mitch Speers, manager of Panasonic Interactive Media Services Group.
VAMCOM’s design is intended to provide visitors to the individual sites for
the different business units of Panasonic with a sense of structure, while
providing a strong overall brand presence.
“Our assignment was to develop a dynamic design for MECA that would serve the needs
of Matsushita and Panasonic not only today, but in the future,” said Gabriella Tiseo, VAMCOM’s account executive for Panasonic. “The design we
developed is user friendly and fast loading.”
VAMCOM Interactive Media is a specialized unit of VAMCOM & Partners, a full-
service advertising agency.