E-commerce sites aren’t usually the ones benefiting financially from
co-marketing agreements, but when you’re VarsityBooks.com and have access to
the much-coveted college student market, things are a little bit different.
The company on Thursday inked marketing agreements with three companies —
REI, MVP.com, and WeddingChannel.com — to help them
tap into the 18- to 14-year-old crew.
These marketing partnerships, the financial details of which were not
disclosed, will include things like: placement in e-mail newsletters to
VarsityBooks.com’s database, placement in targeted
e-mails, and the distribution of product samples and coupons through its
sales force and through book shipments. Of course, basic things like
targeted placements and banner ads on the VarsityBooks.com Web site will
also play a role.
“We offer an effective, proven solution to reach college students through
our college marketing expertise and our extensive student rep network,”
said Eric Kuhn, president and chief executive officer of VarsityBooks.com.
“We are excited about using these capabilities to drive value to our
partners so they exceed their goals for reaching this sought-after
demographic.”