The company is hoping to reach professionals and people who work in human
Vault.com began its search with eight agencies, and narrowed it down to
three, including Bozell and
Hampel/Stefanides, before picking Mad Dogs & Englishmen.
The company didn’t disclose how much it would be spending in the
brand-building and consumer awareness effort, but noted that the money was
coming from a $9 million round of financing that it closed late last year.