Chooses Mad Dogs & Englishmen as Agency

Careers site on Wednesday
picked Mad Dogs &
as its advertising agency, to help it put together a brand
awareness campaign to differentiate it from its competitors.

The company is hoping to reach professionals and people who work in human
resources. began its search with eight agencies, and narrowed it down to
three, including Bozell and
Hampel/Stefanides, before picking Mad Dogs & Englishmen. is seeking to distinguish itself in a crowded field of online
jobs sites. Three other players —,, and — bought ads on the Super Bowl.

The company didn’t disclose how much it would be spending in the
brand-building and consumer awareness effort, but noted that the money was
coming from a $9 million round of financing that it closed late last year.

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