Webstakes Forms Alliance with SmartParent.com

Internet promotions company Webstakes
signed an agreement to co-sponsor SmartParent.com, a non-profit online
resource dedicated to educating parents on the best ways to safeguard children
on the Internet.

The alliance is the first of a series of new, responsible marketing
initiatives being implemented by Webstakes to ensure online privacy and
protect children online.

“SmartParent.com is an exceptional educational resource that is helping
parents keep the online experience fun and safe for children,” said Steven
Krein, CEO and co-founder of Webstakes. “Sponsoring this educational resource
is important to Webstakes because protecting children and privacy online is
essential in establishing trust and respect with consumers and creating a
thriving future for e-commerce.”

Webstakes will promote SmartParent.com on an ongoing basis throughout its
Prize and Savings Club. Webstakes is featuring links to the site on the home
pages of both its Prize and Savings Club, in the Webstakes Family and Kids
Channel and in Webstakes Info Center. Advertising will not be sold on
SmartParent.com and the site will remain a not-for-profit educational

“SmartParent.com is thrilled to partner with Webstakes in our effort to help
parents keep the online experience safe, educational and entertaining,” said
Brayton Johnson, president of interactive advertising agency webnet-marketing Inc.
in Bethesda, MD, creator of SmartParent.com. “Together we will be able to
educate people online, promote new voluntary standards and make strides in
keeping the Internet a fun and useful environment for us all.”

Founded in 1996 in New York City, Webstakes operates a prize and savings club
on the Web and has fpartner deals with Citibank, Disney, CBS Sportsline, CDW,
iVillage, iMall, The Mining Company, Hyundai, Spree.com and Datek, among

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