The newly formed 15 member FAST Forward Steering Committee includes ANA’s
Senior Vice President Robin Webster, AAAA’s Executive Vice President Mike
Donahue, and ARF’s President and CEO Jim Spaeth.
The group also includes publisher representatives Susan Bratton of the @Home
Network, Rick Boyce of Wired Digital, Molly Ford from America Online and Richy
Glassberg of Turner Interactive.
Advertisers will be represented by Procter & Gamble’s Mike Wege, while Lynn
Bolger of APL Digital and Norman Lehoullier of Grey Interactive will represent
ad agencies.
An additional advertiser, two technology enablers as well as a “consumer”
representative will be named shortly to complete the committee.
Each participating organization will report the committee’s progress at
regularly scheduled IAB, ANA, AAAA and ARF membership meetings, with a full
report on the committee’s progress and accomplishments scheduled to be
presented by the summer of 1999.
“All of our organizations have been working hard, each in our own areas, and
in combination where our interests converge, to help our memberships move the
business forward,” said the new group’s chairman, Rich LeFurgy. “It is
entirely appropriate at this time, when we have come together as an industry
at the FAST Summit, for us to share what has been effective online marketing
today, and to work together to make it even more impactful and successful in
the years ahead. The committee’s balanced nature, representing all segments of
the industry, assures our focus on issues from an industry-wide perspective.”
CASIE, the Coalition for Advertising Supported
Information and Entertainment, was founded in May 1994 by ANA (Association of
National Advertisers Inc.) and AAAA (American Association of Advertising
Agencies) to create an environment where consumers have the broadest possible
array of media options at the lowest possible cost. The initial focus was on
interactive TV, interactive kiosks and CD-ROMs. When the World Wide Web
developed, the focus switched to the Internet. As other new interactive media
develop, they also will fall under the umbrella of CASIE.
The ANA is dedicated to serving the
interests of corporations that advertise regionally and nationally. The
association’s membership is a cross-section of American industry. Representing
more than 7,500 separate advertising entities, ANA members spend over $100
billion annually on marketing and advertising.
The AAAA is the national trade
organization representing the advertising agency business. It is a management-
oriented organization, offering its members information on the operation of
advertising agencies, encompassing management, media, print and broadcast
production, secondary research on advertising and marketing, international
advertising and more.
The Advertising Research Foundation is a
non-profit organization dedicated to furthering scientific practices and
encouraging research in advertising and marketing. It’s membership includes
advertisers, advertising agencies, advertising media, universities,
professional schools and research organizations.
Founded in 1996, the IAB is one of the leading online advertising associations
with more than 300 active members.
