Financial terms were not disclosed. DRI clients include Toyota and Bank of
America, among others.
Millward Brown expects the acquisition to be cleared by U.S. antitrust
authorities in October, an executive told Bloomberg News.
WPP, which also owns J. Walter Thompson and the Hill and Knowlton public
relations firm, is targeting acquisitions specializing in market research,
health care, direct marketing and Internet communications.
reportedly sees these and other non-advertising businesses growing at a
faster rate than traditional advertising services.