The partnership will let Gazooba’s clients send cash to word-of-mouth
program participants via e-mail as an incentive when friends act on
recommendations. Participants can have the money directly deposited into
their bank account.
“X.com’s user base has had tremendous growth, primarily through
word-of-mouth viral marketing so we understand the power of personal
relationship marketing,” said Elon Musk, founder and chief executive officer
of X.com, which provides the PayPal e-mail payment service.
PayPal allows individuals to send money to one another via the Internet.
Gazooba is carving out a niche by providing the technological infrastructure
for launching, running, and optimizing word-of-mouth marketing programs. The
company has also teamed with promotions firm GetRelevant and with ePrize.