Danes Launch Europe’s First 24-Hour Internet TV Station

[London, ENGLAND] With ambitious plans to conquer Europe,
Danish investors launched Tuesday a full-scale Internet TV
venture named ScoopStation.

Initially aimed at the Danish market, ScoopStation has five
program channels and covers subjects ranging from news and
documentaries to music, lifestyle, motors, and what is rather
cryptically called “extreme.”

ScoopStation acquires content from local and international
TV companies, but if viewers find little to interest them they
can obtain a video camera from the station to record their
own lifestyle shows.

Michael Meister, chief executive of Scoopstation, said the
target audience was Internet users between 15 and 25 years.
He added that they must have ISDN connections, or faster,
for Internet access.

“When even faster connections like ADSL and Internet via
cable-TV will be introduced on a larger scale, we can broadcast
full screen TV in near DVD quality,” said Meister.

ScoopStation says it is planning an expansion into other
European markets, but gave no indication of when this would
happen. In some countries, very few teenagers have ADSL
connections or even ISDN.

Among the backers of ScoopStation are an advertising agency
that launched Ingram Micro TV, Denmark’s first business-to-business
Internet TV-station last year, broadcasting shows and online
education to IT dealers.

ScoopStation says it plans to use Microsoft’s Digital Rights
Management (DRM) technology which allows the control of
copying and broadcasting of individual files, thereby solving
what it calls “one of the major copyright problems associated
with the Internet.”

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