San Francisco-based XOOM.com Inc. signed sponsorship and
e-commerce agreements with Gateway SpotShop by NECX, a source for computer
products on the Internet, and PC Flowers & Gifts.com Inc.
Both deals leverage XOOM.com’s two-revenue stream business, of which
approximately 60 percent is e-commerce sales and 40 percent is advertising.
Both are one-year agreements and include direct selling opportunities to
XOOM.com’s member base as well as premium sponsorship placements throughout
XOOM.com. Financial arrangements were not disclosed.
“These deals reflect the true power behind XOOM.com’s business and its focus
on providing its members with great deals on high-quality products,” said
Alicia Molnar, vice president of advertising sales for XOOM.com. “Our
agreements with Gateway SpotShop by NECX and PC Flowers & Gifts are perfects
examples of what we can do for advertisers who want to effectively target a
large audience of consumers on the Internet to sell products.”
Gateway SpotShop by NECX is the exclusive hardware sponsor of XOOM.com’s e-commerce navigation bar.
Clicking on the Gateway SpotShop by NECX sponsorship will take users to a
co-branded store.
PC Flowers & Gifts.com is the exclusive
floral sponsor of Gifts@XOOM.com as well as XOOM.com’s Greetings Online, a free greeting card
service that caters heavily to women.
