Yoyodyne, a relationship marketing
company based in Irvington, NY, launched Get Rich Click III, an online
promotion that guarantees delivery of category-specific, demographically
targeted audiences to sponsors’ Web sites.
The company said the promotion is expected to attract 1 million participants
competing for a chance to win $100,000. Initial sponsors include Columbia
House, AdOne Network, Wit Capital, Sally Hanson Cosmetics, Excite, AT&T
WorldNet, Sales Marketing Network, Wired magazine, and MapInfo.
The first two Get Rich Click promotions were among the most successful online
marketing programs ever initiated, the company said. Get Rich Click II, which
concluded Jan. 8, generated more than 640,000 participants and over 2.7
million clickthroughs.
According to Jupiter Communications, the Get Rich Click
promotion ranks 38th on the AdSpend Top 50 Web Publisher’s list, generating
$1,049,351 in revenues for the online direct marketing firm in the first half
of 1997.
“What differentiates Yoyodyne’s clickthrough promotions is our ability to
pair well-known advertisers with their core demographic,” said Seth Godin,
president and founder of Yoyodyne. “We believe that as online marketing
online evolves, our results oriented programs will stand as the most
integral part of the Internet advertising and marketing mix.”
The Get Rich Click program guarantees category and demographic targeting by
prompting users for information before they gain access to a sponsor’s site.
Sponsors track and pay for only the users in their target group who visit
their site. In addition, sponsors can create opt-in opportunities, survey
questions, and targeted e-mail inserts.
The Get Rich Click program works by enticing users to explore Web sites in
exchange for the chance to win prizes including $100,000 and a Caribbean
vacation for two. Consumers who click on the Get Rich Click banner ads visit
sponsor’s Web sites. At each step, consumers are asked for information which
is used to direct them to specific client Web sites. In essence, the
promotion matches advertisers with their most suitable potential customers,
Yoyodyne said.
