Foote, Cone & Belding San Francisco (FCB) said that ZDTV, an affiliate of Ziff-Davis, awarded its estimated $10 million brand development, advertising and direct marketing account to the agency.
The assignment will include the strategic development of communications
targeting consumers, the advertising trade and cable providers, FCB said.
Headquartered in San Francisco, ZDTV debuted in May as a 24-hour cable network
about computing and the Internet. The company said it is approaching 8 million
subscribers nationwide. ZDTV offers a line-up of 12 original programs with
topics ranging from technology news and business to product information,
general entertainment and PC gaming. Most programs offer viewers interactive
participation via its complementary ZDTV.com Web site.
“[FCB’s] experience with clients like 3Com, MTV and Amazon.com will enable them to capture ZDTV’s unique blend of technology, television and the Web,” said Terri Holbrooke, president of ZD brand & market services.
Campaign planning details were not disclosed.
